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Category: E-commerce

Practical explanations of the numbers that run a small business, with worked examples.

E-commerce 14 min read

Your Amazon Settlement Report, Line by Line

What every line on an Amazon settlement report actually means, in plain English - from Principal and referral fees to reserve, reimbursements and the costs that…

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E-commerce 3 min read

HMRC Now Gets Data From Amazon, eBay and Etsy. What Sellers Need to Know

Marketplaces now report their sellers' sales to HMRC every year. What is reported, who needs to pay tax, and what to do now.

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E-commerce 3 min read

Shopify Payouts Explained: Why Your Bank Never Shows Your Sales

What Shopify deducts before paying you, why bank receipts are not sales, and how a clearing account keeps your books right.

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E-commerce 9 min read

VAT for UK Amazon and Shopify Sellers: What You Need to Get Right

The £90,000 threshold on sales not payouts, VAT inside your prices, marketplace-collected VAT, fees, import VAT and the records you need.

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E-commerce 4 min read

Stock and Cost of Goods Sold: Why Your Online Shop’s Profit Looks Wrong

Why stock purchases are not this month's cost, how to work out cost of goods sold, and what to include in the cost of each unit.

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E-commerce 4 min read

Why Doesn’t My Amazon Payout Match My Sales Report?

Settlement periods, payment timing, the reserve, refunds for earlier sales, advertising and currencies, and a simple way to reconcile.

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E-commerce 4 min read

Your Amazon Payout Isn’t Your Sales. Here’s What Sits in Between

What an Amazon settlement report contains, why the payout is neither your sales nor your profit, and what to check every time.

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