Payouts ≠ sales
A single settlement can combine sales, refunds, fees, reserves and adjustments. Recording only the net payout hides what actually happened.
Specialist service
E-commerce Accounting for Amazon, Shopify & Online Sellers
Running an online store creates accounting challenges that go beyond ordinary bookkeeping. We help suitable UK e-commerce businesses bring sales, refunds, marketplace fees, payouts, stock costs and cash flow into a clearer financial picture.
Why it’s different
Your payout is not your profit
Marketplace fees, refunds, reserves, advertising, inventory and VAT all sit between what you sell and what reaches your bank. Without reconciling them, it is hard to know how profitable the business really is.
Stock changes the picture
Profit depends on what the goods you sold actually cost, not on what you bought this month. Stock and cost of sales need recording properly.
VAT needs care
Marketplace transactions, imports and fees can each have their own VAT treatment, and getting it wrong is costly to unpick later.
What we support
Accounting built around the way online businesses operate
From reconciliation to management reporting, the aim is reliable numbers that help you understand performance. The exact scope is agreed with you before work starts.
Amazon settlement and marketplace reconciliation
Reconcile sales, refunds, fees, reserves and payouts to your accounting records.
- Seller Central settlement reconciliation
- Marketplace fees, refunds and reimbursements
- FBA inventory adjustments
- Sales and payout reconciliation
Shopify and multichannel bookkeeping
Organise sales and payment data across your channels and payment providers.
- Shopify sales and refund reconciliation
- Payment processor and transaction fees
- Settlement and bank reconciliation
- Cloud accounting set-up and support
Inventory and cost of goods sold
Record stock purchases and costs using an appropriate method and reliable source information.
- Inventory records and valuation reviews
- Cost of goods sold calculations
- Stock adjustments and write-down reviews
- Gross margin analysis where data allows
UK VAT support
Bookkeeping and VAT return support for UK-based sellers. Cross-border issues are reviewed individually.
- UK VAT registration and return support
- Marketplace VAT transaction reviews
- Import VAT and postponed VAT accounting
- VAT control account reconciliation
Monthly management accounts
Turn your accounting data into information you can act on.
- Monthly profit and loss reporting
- Revenue, gross margin and operating costs
- Sales channel performance
- Variance and trend analysis
Cash-flow forecasting
Plan for stock purchases, marketplace payout timing, VAT and other cash commitments.
- Rolling cash-flow forecasts
- Budgeting and scenario planning
- Working capital discussions
- Regular financial review meetings
Year-end accounts
Annual accounts prepared from your reconciled marketplace records, so the figures reflect what actually happened.
- Statutory accounts for limited companies
- Sole trader accounts and Self Assessment
- Year-end stock and cost of sales
- Clear commentary on your accounts
Corporation tax
Corporation tax computations and returns, with the liability estimated early so the payment is planned for.
- Corporation tax computations and CT600 returns
- Tax liability estimated well before the deadline
- Capital allowances on equipment
- Planning how directors take money out
Who we help
Support for UK online retailers
Our e-commerce accounting service is designed for UK-based businesses selling through online marketplaces and their own stores, whether you are just starting out or already trading across several channels.
- UK-based Amazon FBA and FBM sellers
- UK-based Shopify store owners
- Multichannel retailers selling across marketplaces and their own store
- Growing online businesses that need clearer reporting
A clear process
How it works
We start by understanding your sales channels, accounting systems and reporting needs.
Initial conversation
We learn about your platforms, turnover, transaction volumes, stock locations and current bookkeeping.
Scope and onboarding
We agree the records needed, software, responsibilities, deadlines and a fixed fee.
Reconciliation and reporting
We maintain your records and provide the agreed reports at the agreed frequency.
Review and improve
Where included, we discuss margins, cash flow and practical next steps with you.
Common questions
E-commerce accounting FAQs
Do you work with Amazon FBA sellers?
Yes. We can discuss settlement reconciliation, marketplace fees, refunds, inventory and management reporting for UK-based sellers, subject to reviewing the business and agreeing the scope.
Can you help with Shopify accounting?
Yes. The work may include reconciling Shopify sales, refunds, payment processor fees and payouts to your accounting records.
Can you help with e-commerce VAT?
We can help with UK VAT registration and returns and review the VAT treatment of relevant transactions. Overseas stock and cross-border VAT matters are assessed individually and may need specialist advice.
Do you provide product-level profit reports?
Where reliable product costs, sales, refunds, inventory and advertising data are available, we can discuss product or channel profitability reporting. We’ll tell you honestly if the data isn’t complete enough yet.
Which platforms and software do you support?
We work with cloud accounting software including Xero, QuickBooks and Sage. We’ll confirm which marketplaces, connectors and apps we can support for your business during the initial conversation.
How much does it cost?
Fees depend on your platforms, transaction volume, stock and reporting needs. After an initial review we confirm a fixed monthly fee and exactly what it covers, in writing, before any work starts.
Want a clearer picture of your online business?
Let’s discuss your platforms, accounting records and reporting needs in a consultation.